Data Quality ROI Calculator

Developed in less than three months by a small but agile team—comprising a UX designer (myself), a data analyst, an engineer, and a project manager—this interactive Data Quality Impact Calculator helps businesses understand and quantify the effects of data quality on their sales and marketing performance. Many teams struggle with manual data quality management, making it difficult to communicate its impact to colleagues and leadership. This tool simplifies that process by providing tailored insights across three key business areas: marketing operations, marketing, and sales. By offering a clear, data-driven perspective, the calculator empowers organizations to quickly assess how poor data quality affects their bottom line and make informed decisions to drive improvement.