Data Quality ROI Calculator
Client: Marketing, Dun & Bradstreet
Skills: Adobe Photoshop
This calculator was developed to help customers understand and quantify the positive and negative impact that data quality has on their business. The majority of sales and marketing teams today, struggle to manually deal with data quality management, and we’ve helped customers convey the impact to their colleagues and leaders. One cool aspect of the calculator is that it is interactive and has options tailored to three different business areas – marketing operations, marketing, and sales. The hope is that this tool can help customers quickly gain a better sense of how bad data is impacting their bottom line.